We are urged to Pick our Dips and page 71 suggests that you should quit before you start.
The book acknowledges that quitting is not easy – there are traps that everyone falls into and in fact the system is set up based on the fact that the majority will quit.
How many pages are in the dip by seth godin how to#
In addition to providing a framework for short term situations the book provides a philosophy for how to live your life – how to make sure that you become the best that you can be. It is almost impossible to summarise – get the book, read it and answer the questions on page 75 (the book is only 80 pages long). The author provides powerful advice for anyone facing a decision of whether to quit or not. What to do when faced with the Choice of ‘Quit or Not to Quit’ If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security. Winners realize that the bigger the barrier, the bigger the reward for getting past it. Here is an image from the book of the distribution of Ice Cream Sales. I would imagine that everyone if asked to name an Ice Cream flavour would mention Vanilla in their first 3 answers. Seth uses a brilliant example to showcase the value of being the best in the world. There are two salient points that struck me from the book: It will forever alter the way you think about success. The Dip is a Short, entertaining book that helps you do just that. You’ll never be number one at anything without picking your shots very carefully. Winners quit fast, quit often and quit without guilt – until they commit to beating the right Dip for the right reasons.Winners quit fast, quit often and quit without guilt The hard part is knowing the difference and acting on it.Īccording to marketing guru and bestselling author Seth Godin, what really sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. He mentioned the idea of The Dip during the Startup Class – these are brilliant live recordings – and I was intrigued.Įvery new project (or career or relationship) starts out exciting and fun. You might be wondering how I came to read Seth Godin’s book, ‘The Dip – The Extraordinary Benefits of Knowing When to Quit (And When to Stick)’ published in 2007 early in 2015. Being the Best in the World is seriously Underrated … Seth Godin The Dip
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